HDHO MINH NHAT DUY

AI WORKFLOW DESIGN · QUALITY ASSURANCE

HO MINH NHAT DUY

AI Workflow Design · Quality Assurance · Marketing Operations

I make complex work clear, reliable, and scalable.

I turn structured requirements, quality thinking, and operational discipline into maintainable workflows, clearer systems, and practical AI-assisted solutions.

Cross-functional
by design.

LANGUAGEENGINEERINGQUALITYMARKETING

My background combines language, engineering, quality systems, and marketing operations. That combination now shapes how I approach applied AI and workflow design.

I translate complex requirements into clear workflows, practical quality checks, and maintainable operating systems.

01Language02Systems03Quality04Business05AI
01SYSTEMS

AI Workflow & Evaluation

Workflow design and requirement framing

  • Prompt and instruction structure
  • AI-assisted prototyping and review
  • Output evaluation and consistency testing
  • Knowledge organization and maintenance planning
02CONTROL

Quality Systems

QA/QC thinking and acceptance criteria

  • Process analysis and error handling
  • Functional testing and user acceptance review
  • Data-quality checks and validation logic
  • Documentation and operating procedures
03EXECUTION

Marketing Operations

Lead generation and campaign operations

  • Content coordination and creative briefing
  • Advertising reporting and performance review
  • Website, registration, and voucher workflows
  • Cross-functional coordination with vendors and teams
EVIDENCE VISUAL · TAP TO EXPANDCS_01
Anonymized lead-data quality sample
Advertising reporting sheet
CS_01LEAD OPERATIONS · DATA QUALITY

Lead Operations & Data Quality System

ROLERequirements + QASCOPE3 Call CentersRESULTUp to 60K Records / Month
CONTEXT

Marketing operations and lead-processing support for an insurance-data environment serving three call centers.

PROBLEM

Large lead volumes required filtering, validation, and clearer operating control before handoff to call-center teams.

MY ROLE

Defined workflow logic, data-quality checks, operating rules, and feedback loops. Coordinated requirements and evaluated process effectiveness.

APPROACH

Structured lead intake, created validation logic for missing or incorrect records, and supported reporting visibility for downstream users.

QUALITY CHECKS

Record completeness, obvious invalid values, duplicate-risk review, and monthly feedback from call-center outcomes.

OUTCOME

Supported a maintainable operating flow for high-volume lead handling and clearer data quality oversight.

CONTEXT

Marketing operations and lead-processing support for an insurance-data environment serving three call centers.

PROBLEM

Large lead volumes required filtering, validation, and clearer operating control before handoff to call-center teams.

OUTCOME

Supported a maintainable operating flow for high-volume lead handling and clearer data quality oversight.

ROLE, APPROACH & QUALITY CHECKS +
MY ROLE

Defined workflow logic, data-quality checks, operating rules, and feedback loops. Coordinated requirements and evaluated process effectiveness.

APPROACH

Structured lead intake, created validation logic for missing or incorrect records, and supported reporting visibility for downstream users.

QUALITY CHECKS

Record completeness, obvious invalid values, duplicate-risk review, and monthly feedback from call-center outcomes.

EVIDENCE VISUAL · TAP TO EXPANDCS_02
Selected Korean-brand campaign materials
Kixx brand visualPureal campaign visualKixx e-commerce product listingPureal e-commerce product page
CS_02KOREAN BRAND MARKETING OPERATIONS

Korean Brand Marketing Operations

ROLEOperations + CoordinationSCOPEKorean BrandsRESULTMulti-channel Execution
CONTEXT

Multi-brand digital-marketing and content operations work for Korean brands expanding into Vietnam.

PROBLEM

Campaign execution required coordination across content, brand consistency, reporting, e-commerce visibility, and local-market adaptation.

MY ROLE

Coordinated campaign operations, content planning, creative briefing, and performance review. Translated business goals into practical local execution.

APPROACH

Managed creative direction, reviewed campaign assets, tracked advertising performance, and maintained consistency across touchpoints.

QUALITY CHECKS

Brand-fit review, asset quality review, platform appropriateness, and post-campaign performance evaluation.

OUTCOME

Delivered more structured local execution and clearer operational control across multiple brand activities.

CONTEXT

Multi-brand digital-marketing and content operations work for Korean brands expanding into Vietnam.

PROBLEM

Campaign execution required coordination across content, brand consistency, reporting, e-commerce visibility, and local-market adaptation.

OUTCOME

Delivered more structured local execution and clearer operational control across multiple brand activities.

ROLE, APPROACH & QUALITY CHECKS +
MY ROLE

Coordinated campaign operations, content planning, creative briefing, and performance review. Translated business goals into practical local execution.

APPROACH

Managed creative direction, reviewed campaign assets, tracked advertising performance, and maintained consistency across touchpoints.

QUALITY CHECKS

Brand-fit review, asset quality review, platform appropriateness, and post-campaign performance evaluation.

EVIDENCE VISUAL · TAP TO EXPANDCS_03
Reconstructed company website overview
Reconstructed voucher registration flowRedacted voucher fulfillment notification
CS_03WEBSITE · REGISTRATION · FULFILLMENT

Website, Registration & Voucher Fulfillment Workflow

ROLEWorkflow DesignSCOPEWebsite + RegistrationRESULTClearer User Flow
CONTEXT

Operational flow involving website presence, user registration, and voucher-related follow-up.

PROBLEM

Users needed a cleaner registration experience and the business needed a more trackable follow-up process across site, form, and reward handling.

MY ROLE

Defined operational requirements, coordinated structure and handoff points, and reviewed the process for clarity and maintainability.

APPROACH

Connected website/landing content, registration form flow, and reward messaging into a more understandable end-to-end path.

QUALITY CHECKS

Form completeness, handoff clarity, message consistency, and basic status tracking for downstream fulfillment.

OUTCOME

Improved operational clarity between acquisition, registration, and follow-up reward handling.

CONTEXT

Operational flow involving website presence, user registration, and voucher-related follow-up.

PROBLEM

Users needed a cleaner registration experience and the business needed a more trackable follow-up process across site, form, and reward handling.

OUTCOME

Improved operational clarity between acquisition, registration, and follow-up reward handling.

ROLE, APPROACH & QUALITY CHECKS +
MY ROLE

Defined operational requirements, coordinated structure and handoff points, and reviewed the process for clarity and maintainability.

APPROACH

Connected website/landing content, registration form flow, and reward messaging into a more understandable end-to-end path.

QUALITY CHECKS

Form completeness, handoff clarity, message consistency, and basic status tracking for downstream fulfillment.

EVIDENCE VISUAL · SCREENSHOT PENDINGCS_04
NEUTRAL WORKFLOW PLACEHOLDER
01REQUIREMENTS02TESTING03REVIEW

No approved project screenshot is supplied.

CS_04APPLIED AI WORKFLOW · QA

Applied AI Workflow & QA Projects

ROLEApplied AI QASCOPEIndependent ProjectsRESULTRepeatable Evaluation Logic
CONTEXT

Independent applied-AI exploration since 2024, focused on practical workflows, requirement definition, testing, and maintenance logic.

PROBLEM

Many AI outputs look impressive but fail in consistency, structure, or real operational usefulness.

MY ROLE

Defined requirements, created testing logic, evaluated outputs, and iterated through structured feedback. I did not directly build full software systems from scratch.

APPROACH

Designed workflow structures, organized instructions and knowledge, tested failure modes, and refined outputs toward more reliable use.

QUALITY CHECKS

Instruction-following, consistency, edge-case behavior, clarity, and maintainability.

OUTCOME

Built a reusable way to assess and improve AI-assisted solutions for practical work contexts.

CONTEXT

Independent applied-AI exploration since 2024, focused on practical workflows, requirement definition, testing, and maintenance logic.

PROBLEM

Many AI outputs look impressive but fail in consistency, structure, or real operational usefulness.

OUTCOME

Built a reusable way to assess and improve AI-assisted solutions for practical work contexts.

ROLE, APPROACH & QUALITY CHECKS +
MY ROLE

Defined requirements, created testing logic, evaluated outputs, and iterated through structured feedback. I did not directly build full software systems from scratch.

APPROACH

Designed workflow structures, organized instructions and knowledge, tested failure modes, and refined outputs toward more reliable use.

QUALITY CHECKS

Instruction-following, consistency, edge-case behavior, clarity, and maintainability.

01
PRESENT

Independent AI Systems Builder

FOCUS

Requirement definition, workflow design, AI-assisted prototyping review, testing, and documentation.

02
KOREAN BRANDS

Marketing Operations

FOCUS

Coordinated campaigns, content, reporting, and execution for brands entering or expanding in Vietnam.

03
INDUSTRIAL ENGINEERING

Quality Systems & Industrial Engineering

FOCUS

Brought systems thinking, process analysis, and QA/QC discipline into operational and marketing work.

EDUCATION

Ho Chi Minh University
of Technology

Industrial Systems Engineering

FOUNDATION

Le Hong Phong High School for the Gifted

Literature specialization

Second Prize · Ho Chi Minh City Literature Contest
CREDENTIALS

TOEIC 860
JLPT N3

TOOLS & PLATFORMS
  • Generative AI tools and AI-assisted productivity workflows
  • Google Workspace and Google Sheets
  • Meta Ads, Google Ads, YouTube, Zalo, Shopee, Lazada
  • Adobe Photoshop, Sony Vegas, ProShow
INTERESTS
  • Applied AI
  • Technology Research
  • Workflow Design
  • E-commerce
  • Cats
  • Strategy Games

CONTACT CTA

Have a messy workflow?
Let's make it operable.